Last year Hulu was recognized by “taking bold steps to charge for internet content.” I was personally bummed out a bit by this move because I monitor TV and movie content for illustrations to use in my classroom. A lot.
The day finally had to happen. I wanted to teach a concept that was so richly illustrated in a recent TV clip I had seen that I decided to subscribe to Hulu and just keep track of my subscription fees. Was it worth $96 per year to have access to most of the clips I needed to make a point? Maybe. I was definitely going to give it a try.
However, I didn’t need Hulu that much, and found myself only accessing its content about once every eight weeks or so. Not enough, I decided, to warrant the continued $7.99 monthly transactions on my debit card. So, I just signed in to cancel my subscription…and got a surprise.
Not only was the cancellation process quick, the “reasons why you are leaving” survey were derived from real life; not construed with corporate-speak to help them feel better about losing cash.
But the real kicker? As soon as I hit the “cancel” button, a screen popped up and let me know that a prorated amount of $6.20 would be credited to my bank account for the portion of the month I had not used.
What? I’m sorry…WHAT?
I have never experienced a prorated return on any internet-based subscription. Of Anything!
Do they have consumer behaviorists working for them? I’m wondering because now, after seeing that nice gesture on their part, I’m re-thinking my decision. Perhaps I could use the content a bit more. Maybe they have content I could use instead of my standard Netflix online streaming habit.
Maybe…they just did a really smart thing.