Local sports coverage is slipping in Oklahoma. As a former member of the Tulsa media, it saddens me to make that statement. Covering local sports was my passion and my livelihood. Back then I sensed it, and even more so now, I see the profession slowly dying.
There is no longer an investment being made in real, substantial journalism. When I tune into local news these days, I cringe because each station’s sportscast is predictable and dull. Each channel airs a slightly altered version of the same show.
It’s fine to show highlights from the Drillers, Shock, Talons, Barons, OU, OSU, and of course the Thunder. However, I have a feeling no one is flipping on their TV to see a couple of lousy highlights. Nobody is sitting at home anxiously awaiting 20 seconds of Redhawks footage.
So why do stations fall into this cookie cutter pattern? Is it because the anchors and producers are afraid to miss something or is it because they’ve been in the same routine for so long that they’re just too comfy and complacent to think outside the box? Frankly, I know it’s the latter because I was guilty of it when I sat at the anchor desk.
The famous motto of Oakland Raiders’ owner Al Davis is somewhat ironic considering the Raiders do everything but win. However, those three little words perfectly describe how almost every American sports fan feels about his or her team.
I am a fan just like you and frankly, I’m sick and tired of the expectations that are placed on me. I don’t need to hear another coach, player, owner, executive, or media member call me out for not being supportive. Here’s how this works: You (the team) create a successful product, and then I show up. I’m not going to show up if there’s nothing in it for me. Selfish? You betcha. Wrong? Nope.
There’s no way athletic directors Joe Castiglione and Mike Holder enjoy seeing thousands of empty seats at Lloyd Noble and Gallagher-Iba, but the fan is the last person I’m going to blame for those arenas looking no better than junior high gyms. Nobody is expecting Oklahoma to turn into a basketball crazed state anytime soon. That being said, I don’t think it’s unreasonable to expect the Sooners and Cowboys to make the NCAA tournament four out of every five seasons. These are schools with a decent amount of basketball tradition. They are big-time universities with big bucks coming from big boosters trying to get into a tournament that’s anything but exclusive. If Jeff Capel and Travis Ford can’t give me something to look forward to, then why should I pay through the nose to watch a team hoping to sneak into the NIT?
Good economy or down economy, fan dollars are stretched thin. If I have to pick and choose carefully, why am I going to pick a loser? Some claim the Thunder is taking dollars away from the college basketball teams in this state. I think that’s right, but it’s not because of over saturation in the market. One team is on the rise and sells out; the other teams flounder around .500 and hear crickets during home games. Fans will go see a winning product, period.